Creation and production of Flotex flooring, for Forbo. Flotex is the top-of-the-range textile floor covering manufactured in Europe by Forbo. A unique and durable product, it is fully waterproof and lasts twice as long as conventional carpets. Designed for large surfaces and areas with heavy foot traffic or high stress.
Concept: Show that Flotex is a top-of-the-range, designer floor designed for architects. Showcase the floor in iconic locations: use as a technical floor around an ice rink, in a museum, in an airport, in a large office.
Concept, writing, casting, location scouting, filming in France and abroad, sound design, original music.
Virtual studio production, 5 sets designed in the Unreal Engine, coupled with live-action art direction shot in the studio.
1-minute film + 3 short cuts.
Broadcasting in 12 languages
