The biggest Samsung Creator event to date at an altitude of 1850 metres.
For the unboxing of the new Galaxy S24 series, we at Leo Burnett Germany have planned an impressive social activation with Samsung Germany: the Galaxy MountAIn Summit.
In the middle of the French Alps, in the ski resort of Val-D'Isère, 26 designers tested Samsung's new flagship with hashtag#GalaxyAI: on adventurous excursions in the snow, at extraordinary dinners or in a cozy chalet.
We were in charge of the concept and communication and, together with A.F Studio, planned three livestreams, innovative content stations and activities in the snow around the new hashtag#GalaxyS24 series. In total, almost a million viewers attended our Samsung Live Shows over the three days of the event.