Worldskills, The Series

Case Study

A web series conceived, directed and produced by Imagista.

4 seasons produced, Multiprimée

TOPCOM 2023 Grand Prize: Grand Prize in the digital device category

Grand Prix Influencia du Brand Content 2024: Silver

Stratégies - Brand Content Shortlist: 2024

Marseille Web Fest 2025 - Webdoc Competition 

 

WorldSkills is the world's biggest skills competition. It's a celebration in which young people from the four corners of the globe come together for a few days to measure their skills.

This documentary webseries, immersed in the talents of the industry, was born out of a desire to promote young workers, trades and career paths, through their participation in the WorldSkills competition.

We experience with these young people their preparation, their challenges, their training and their trials, all of which bear witness to the excellence of their professions and the professional training that leads to them.

Contents proposed by Imagista :

  • Design, writing and production of a 10-episode 10-12 minute web series
  • Extra episodes and spin-offs to take things further
  • Casting among young competitors
  • Photo shoots

Partnership with the Hula Hoop agency for :

  • Creation of dedicated branding
  • Promotional campaign and activation
  • Social media campaign: Instagram, YouTube, Tiktok, Facebook, Snapchat, Linkedin
  • Development of a dedicated website (UI/UX oriented around the web-series narrative), with enriched content.

YouTube channel: https: //www.youtube.com/@worldskills-laserie/

Website: https: //www.worldskills-laserie.fr/

Season 3 - Teaser

Season 2 - Teaser

Season 1 - Teaser

Credits 

Customer: OPCO 2i

With the participation of trade associations: UIMM / UNICEM / Union Bijouterie-Joaillerie / Union Textile

Showrunner: Jonathan CARON

Creative Director/Chief Operator: Alexander VIOLLET

Producer: Martin RIVAREL

Branding, Web & Promotion: Agence Hula Hoop

Production manager: Alison LINIGER

Production assistants :Tessa TIRANDAZ

Laurine LAMIDET

Audrey CLEMENS

Lisa TESTEIL

Cameramen Florent PLANET

Julien THIVERNY

Thibault MAUREL DE MAILLÉ

Camille TOSTIVINT

Mixers: Raphaël PRAT

Thibault DUPIERRIS

Editor: Cannelle GUHUR

Editors Florian HAUTEKIET

Olivier ROUCHON BLACK

Florent PLANET

 

Calibrator: Thibault MAUREL DE MAILLÉ

Composers: Julien LANGLOIS - Alexander VIOLLET