A web series conceived, directed and produced by Imagista.
4 seasons produced.
Grand Prix TOPCOP 2023 - Grand Prix digital device category
Grand Prix Influencia du Brand Content 2024 - Silver
WorldSkills is the world's biggest skills competition. It's a celebration in which young people from the four corners of the globe come together for a few days to measure their skills.
This documentary webseries, immersed in the talents of the industry, was born out of a desire to promote young workers, trades and career paths, through their participation in the WorldSkills competition.
We experience with these young people their preparation, their challenges, their training, their tests, a testimony to the excellence of their professions and the professional training that leads to them.
Contents proposed by Imagista :
- Design, writing and production of a web series of 10 episodes of 10 to 12 minutes each.
- Extra episodes and spin-offs to take things further
- Casting the real young competitors
- Photo shoots
Partnership with the Hula Hoop agency for :
- Creation of dedicated branding
- Promotional campaign and activation
- Social media campaign: Instagram, YouTube, Tiktok, Facebook, Snapchat, Linkedin
- Development of a dedicated website (UI/UX oriented around the web-series narrative), with enriched content.
YouTube channel: https: //www.youtube.com/@worldskills-laserie/